DALLAS, TX – The Hispanic PR & Social Media Conference (May 10-12) gets underway today with an evening opening reception that will feature a keynote address by the CEO and Chair-Elect of the Public Relations Society of America (PRSA) Rosanna Fiske and will also include the results of the Hispanic PR Census. The conference also announced that registrations will be accepted online or in person through Wednesday morning.
Fiske, the first Latina ever elected to the top post in PRSA, will discuss the challenge of diversity in communications from an intimately personal view during a presentation titled “The Context of Diversity in PR: A Latina’s Journey.” 
The opening reception/networking event is sponsored by national conference partner PRSA and is slated for 6:30 p.m. During the reception Ruiz and Hispanic Public Relations Association (HPRA) President Lourdes Rodriguez will also present the results of the national Hispanic PR Census sponsored by Latina-owned RL Public Relations.
“This industry ‘census’ marks the first time that the Hispanic public relations and social media industry has been invited to answer key questions about their business, what is driving it and what they believe about social media,” said Manny Ruiz, conference organizer and publisher of the Hispanic PR Blog.
Co-presented by HPRA and the Hispanic PR Blog in partnership with PRSA, the conference features more than 24 professional development opportunities, keynote presentations and panels focused on best practices in Hispanic public relations and social media.
IN OTHER CONFERENCE NEWS:
– All conference news will be posted on various social media platforms including the fast growing Facebook group Hispanic PR/Social Media, the Hispanic PR Blog, the conference Twitter hashtag #hprconf , the Twitter name Hispanic PR, YouTube (search for Hispanic PR Blog) and Flickr (search for Hispanic PR Blog) .
– The conference web site is back up following a major attack on that web site and the web site of the Hispanic PR Blog in the midst of peak registrations. Organizers have hired an Internet security firm to determine who and where might have injected damaging code to both sites, impacting users of PCs but not Macs. The Hispanic PR Blog site was down until Saturday and the Hispanic PR Conference web site, which was hit more severely, was not back up until yesterday. Some conference information is still being updated on the new conference web site.