Today’s evolving American demographic landscape represents a rich opportunity for enterprises willing to execute a business strategy to proactively gain the loyalty of our increasingly diverse segments such as Hispanic, African-American, Asian as well as demographic groups like Generation X and Y and lifestyle groups like GLBT. Attendees at The New American Mainstream Business Summit, produced by Geoscape’s Savvy University, to be held in Miami, October 26th-28th at the contemporary and exciting Epic Hotel, will gain actionable insights from diverse disciplines that include retail, consumer packaged goods, financial services, telecommunication, and media. Top executives and key players in these industries will share their success plans with attendees and be available for networking conversations.
- Salvador Villar, CEO of Banamex USA a division of Citigroup will discuss how US businesses are reaching those who identify with two cultures. Latinos who immigrate to the United States are faced with the unique challenge of merging their cultures and traditions with their new lives in America.
- Mark Addicks, Senior Vice President and Chief Marketing Officer for General Mills will help attendees gain culturally relevant insight on reaching customers at various touch-points to leverage the growth of Hispanic and other emerging consumer segments that drive the majority of growth in consumer packaged goods. Mr. Addicks will deliver best-in-class examples from his experience and focus on the importance of scaling multicultural platforms. Mr. Addicks is one of America’s most innovative and respected CMOs and brings more than twenty years of successful marketing initiatives to bear. His work has been widely recognized with numerous industry awards, both for his innovation and expertise.
- Oris Stuart, Chief Executive Officer for Global Novations will discuss how his organization assisted the largest consumer products company in the world, Procter & Gamble, redefine and champion the large-scale My Black is Beautiful initiative, providing amplification to the positive self-image of African-American and Black women worldwide. Presenting with Mr. Stuart will be Ms. Dawn W. Thompson, former Director of Marketing for P&G as they share the results of unleashing the potential of diverse talent. Mr. Stuart is the CEO and Managing Partner of Global Novations, LLC, an international management consulting firm specializing in leadership development, talent management, and market expansion. He is a recognized leader, creative strategist and dynamic and effective facilitator, guiding his firm through a ten-fold growth in less than a decade.
- Javier Palomarez, President and CEO of the United States Hispanic Chamber of Commerce will engage the audience in a discussion of Entrepreneurship and the Hispanic Community. With more than 2.4 million businesses today being owned and operated by Hispanic leaders, the market is ripe for businesses serving the needs these powerful enterprises. Hispanic spending is projected to grow more than 30% over the next five years, providing even more opportunities to grow this key market segment. Mr. Palomarez will offer several suggestions for energizing small business in America and provide several success examples from the more than 3 million member-businesses of the USHCC. Mr. Palomarez is a sought-after spokesperson, thought-leader and strategist on the issues affecting America’s consumers, particularly those in the Hispanic community. His opinions and points of view have appeared in leading publications including The Wall Street Journal, Business Week, USA Today and many others.
The New American Mainstream Business Summit is designed to help corporate America understand the value in our diverse economy and learn the tools needed to compete successfully. The Summit provides an in-depth look at marketing to a multicultural nation, the Hispanic population boom and how to connect with the New Mainstream consumer.
For information on the conference or to register please contact Geoscape 1.888.211.9353, or visit our website at: www.geoscape.com/summit.asp