Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale.
“We are very excited to team up with such an incredible actor and media personality like Omar Chaparro, he represents the fun and light-heartedness of Redd’s Apple Ale,” said Ashley Kornbluth, associate marketing manager of Redd’s Apple Ale. “We look forward to offering our Hispanic fans a comedic break from their daily routine with Omar and Redd’s Apple Ale.”
During the tour, Chaparro will visit radio and television stations in Los Angeles, San Diego, Phoenix, San Antonio, Houston and Dallas to serve up a dose of comedy and dare consumers to do something fun and different. Consumers will have the opportunity to call into radio stations and tell Chaparro about a time when they chose to do something out of their ordinary routine. Consumers will also have the chance to meet Chaparro during various events and appearances during the tour stops.
“As many know, I started my career in radio, so I’m really looking forward to going back to my roots with the Atrevete with Redd’s Apple Ale tour. This tour is going to be a lot of fun because I’m going to be able to joke around with callers across the country and meet fans during each stop. I can’t wait to hear how far fans have gone and dare them to try something different,” said Omar Chaparro.
MillerCoors is supporting Redd’s Apple Ale Hispanic programming with a national Spanish-language marketing campaign that includes TV advertising and multi-channel programming with media partners such as Univision, Telemundo, Discovery En Espanol, AOL, ESPN Deportes and FOX Deportes.
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