Innovative Online Small Business Resource Center Provides Spanish-Speaking Entrepreneurs Tools to Start and Grow Their Businesses
PR Newswire’s Hispanic Digital Network and Aflac launched the multimedia microsite, Recursos para Negocios (http://recursos-para-negocios.hdnweb.com/), geared toward providing information and resources to Hispanic small business owners.
Recursos para Negocios will provide Latino entrepreneurs with finance, marketing and human resource-related content to help them better navigate the business landscape. The microsite, which is hosted and maintained by Hispanic Digital Network (HDN) and sponsored by Aflac, includes unique video, photos and articles. HDN will help drive traffic to Recursos para Negocios by posting links directly from the home pages of more than 85 Spanish and bilingual media Web sites that comprise Hispanic Digital Network.
“While Latino small businesses are leading the way in new business growth in the U.S., few resources exist for Spanish-speaking entrepreneurs in the United States,” said Daniel Fleishman, vice president of Sponsorships and Emerging Markets at Aflac. “Latino business owners are important to Aflac and we not only want to provide the very best in supplemental insurance but we also want to help them grow their businesses and thrive.”
Visitors to the site are able to watch personal videos from accomplished Hispanic business owners in various industries all over the country. These entrepreneurs share their success stories, what drove them to start their own businesses, and what keeps them motivated to succeed. The videos highlight the challenging and exciting realities of being a Latino business owner in this country, and provide useful tips and motivating anecdotes to their audiences. Visitors can participate in polls, seek expert advice, and read practical, how-to articles on finance, marketing and human resources that are tailored to the needs of small business owners, plus receive the latest news updates from leading Hispanic news sources on issues that impact small business owners.
“Our microsite solution is an innovative way in which marketers can potentially reach more than 500,000 Latinos online per month by seamlessly integrating brand messaging on trusted Latino media sites that Latinos are already visiting for local and current news,” stated Cristy Clavijo-Kish, senior vice president of Multicultural Markets at PR Newswire. “Additionally, we are providing Hispanic small business owners with unique, educational content they can use.”