Tuesday, September 20, Marriott Marquis in NYC

The Hispanic Television Summit is the only annual conference for those in the business of television and video content that is targeted to appeal to the Hispanic viewing audience. It is presented annually by two leading TV trade publications, Broadcasting & Cable and Multichannel News. Here are some reasons to attend.

#1) Lunchtime award ceremony honors top media executive, Monica Gadsby.

The annual Award for Achievement in Hispanic TV is presented to one outstanding individual who has played a significant role in the financial growth of the Hispanic television business. This year’s recipient, Monica Gadsby, leads several Starcom Mediavest agencies that manage some of the largest Hispanic TV budgets.

#2) How TV news will cover the 2012 Latin vote.

Maria Elena Salinas, Univision’s host of weekly newsmagazine Aquí y Ahora and network news co-anchor of Noticiero Univision will address the importance of TV news, especially with coverage of the critical 2012 Latin Vote.

#3) Leaders discuss the state of the Hispanic TV business.

A roundtable discussion with leading execs addresses the current state of the business and their vision for 2012. Among the participants are Time Warner’s Chief Marketing Officer, Jeffrey Hirsch; Steven Wolfe Pereira, EVP and Managing Director of leading media agency, MV42˚; plus Ivan Bargueiras, the GM of U.S. Hispanic, Discovery and, Fox Deportes GM, Vincent Cordero; as well as Chairman of Cinelatino and Pantelion Films, Jim McNamara; and nuvoTV CEO, Michael Schwimmer.

#4) Two sessions address the value of televised sports and sponsorship.

  • State Farm Insurance is a leading sports TV advertiser, especially with sports that target Hispanics. Ed Gold, State Farms’ advertising executive for media and sports sponsorship, will share the company’s “sports strategies” for reaching Hispanics.
  • ESPN’s SVP of Production and Distribution, Traug Keller, will chat with Mike Greenberg, co-host of the popular sports talk show “Mike & Mike” about new ways of delivering sports to Hispanic fans.

#5) Building successful ad promotions for brands with popular celebrities.

Jencarlos Canela, star of Telemundo’s Más Sabe el Diablo joins Tony Shurman from Post to discuss how the cereal maker used the star’s appeal with Latina shoppers to drive product sales.

#6) Advertising leaders speak their minds.

Top ad execs engage in a lively discussion about this important revenue stream for Hispanic television. The panel features Kraft Foods’ VP of Sustainability and Latino Marketing, Chris Montenegro McGrath; Christine Escribano from Telemundo and Tom Maney of Fox Hispanic Media; plus leading media execs Caleb Windover, SVP Managing Director of MV42˚ and Antonio Ruiz, partner at Vidal; and Carol Hinnant from Rentrak.

#7) Giving viewers programming options and choices.

Programming options and viewing choices are essential to the profitable growth of the Hispanic TV business. Marketers and programmers discuss how to leverage cross-platform and on demand, branded entertainment and new product developments. Panelists include agency exec Lisa Torres of ZO Multicultural, and network execs like Vme’s CEO, Carmen Di Rienzo; Videorola GM Jorge Tanaka and, Alberto Santini Lara, Azteca America’s EVP of Programming.

#8) Increasing the benefits of local TV.

Telemundo Station Group president, Ronald Gordon will share a perspective of the continued importance of local TV and how to keep it “fresh and relevant” for Hispanic audiences.

#9) Attracting pay TV customers and driving viewership.

Promotional executives discuss best practices for attracting and retaining customers and will share stories of successful “tune-in” campaigns. Participants include: Renata Franco from Cox; Marisol Martínez de Rodríguez of Time Warner, Oscar Madrid from Verizon and Hector Placencia from DirecTV, as well as Eclipse Marketing’s Karen Habib, publisher of Nexos Latinos; and Laura Dergal from Univision On Demand.

#10) Delivering Networks to the Marketplace.

Carriage of programming targeted to Hispanic viewers has its challenges for the pay TV provider and the programmer. This panel explores the latest distribution opportunities and includes: Homer González III from Comcast; Univision’s Jennifer Ball; Antonio Briceño from Imagina; Marcos Jorge of Super Canal; and Clemente Cabello of Alterna TV.

Join us and network with top-level colleagues.  Over 400 industry leaders from the USA, Latin America, and Spain attend the Summit. They represent advertising, promotion, programming, production, distribution, marketing, research, investment, and technology. Attendees are in the businesses of pay TV, broadcast, production companies, ad agencies, advertisers, technology, audience measurement, and, financial services.

To register, please visit: www.multichannel.com/hispanic2011 or call Sandy Friedman at (917) 281-4718.

The Summit is produced for Broadcasting & Cable and Multichannel News by the Schramm Marketing Group Inc., a NY-based marketing services company which includes Hispanic marketing among its specialties.

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