Reaching Latinas Through Virtual Goods
BY Andiara Petterle
CEO of Bolsa de Mulher
Marketers are waking up to the importance of associating their brands with the sale of virtual goods, making the category one of the fastest-growing advertising platforms online today. And new research shows that one key demographic almost every marketer is trying to reach — Latina women — is especially interested in buying and exchanging virtual goods. Read More »
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