• First 30-second spot of latest “A Todo, Con Todo” campaign highlighting Ram 1500 technology, interior and fuel efficiency recently launched
  • Additional television, digital and print ads to follow in anticipation of Juanes’ new single and album release
  • Commercials to run during the Latin Grammys

Celebrated Latin musician Juanes and the Ram Truck brand continue their partnership in the “A Todo, Con Todo” (“To Everything, With Everything”) Spanish-language advertising campaign with original spots promoting the new 2014 Ram light-duty truck.

The Ram Truck brand recently launched the 30-second television ad “Beyond the Encore”.  A 60-second spot, “Anthem,” will debut on Univision during the Latin Grammy awards ceremony on Nov. 21. An additional 60-second ad will be revealed in December in anticipation of Juanes’ new single and album release while similar ads, “The Long Haul” and “Chasing the Sun”, will air in the coming weeks. The campaign focuses on the class-leading innovations of the 2014 Ram 1500, emphasizing values such as hard work and determination shared by the brand and Latin cultures.

The new “A Todo con Todo” spots feature Juanes performing on stage and highlights the gritty work of his road crew, whose “show begins after the curtain drops.” Juanes and his crew rely on the Ram 1500 to move heavy stage equipment from city to city, resulting in fan-pleasing performances.

The newest Spanish-language Ram Truck TV ads will run nationally on the Univision and Telemundo networks.  All spots will be available for viewing on the Ram Trucks brand’s YouTube channel, www.youtube.com/RamTrucks.  New print ads for the campaign will appear in national Spanish-language magazines and newspapers in top-volume U.S. Latino markets for Ram Trucks.