New York – Quadrant Two Public Relations has been assigned the PR account of New York based event promoters, TV production and internet content house R. Paniagua, Inc.
“The fit with RPI is a good one, since their work is in both US Hispanic and general markets. RPI understands the need to hire an agency that has an impressive insight and track record of thought and tactical leadership in the Hispanic and Multicultural markets, in addition to strong general market capabilities,” said Jose Manuel De Jesus, President of Q2PR.
The assignment began with media relations for three major RPI events including the 21st Annual Hispanic Achievement Awards at Yankee Stadium, May 24; the DominoesStars.com National Puerto Rican Day Parade Celebrity Dominoes Party and tournament held at the cache LQ night Club in New York City on Wednesday, June 10; and McDonald’s FiestaTour Music Experience Tropical Night at the Seaport Concert Tribute to Eddie Palmieri’s 50th Anniversary in Latin Music, held June 11.
In addition, Q2PR will handle the 2009 Hispanic Heritage Day at the Ballpark and Latino Youth Baseball Initiative events produced by RPI with 10 pro-baseball teams in big league ballparks around the US.
RPI also produces events including Tropical Music Festivals at Orchard Beach, NY and North Miami Beach, FL, the World Domino Open at the Las Vegas Hilton, TV properties including the Latin Beat TV Show on BET Jazz, and internet properties including Latinobaseball.com, Latinoboxing.com, and VivaDomino.com among other exclusive media-leveraged event properties.