With 2011 nearly complete, and thoughts (and client budgets) turning to the New Year, we continue our tradition of annual PR industry prognostications. This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012.

Below is a compilation of their thoughts. Starting Jan. 3, 2012, and running for 12 consecutive business days, we will publish each trend as a full blog post.

We hope you find value in reading these predictions. Please add your own in the comments below or by using the hashtag #PRin2012. We’ll capture the best contributions and publish those in a special baker’s dozen post in late-January.

Read the entire article at PRSAY.

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