Public Relations Learned the Hard Way

Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises.

Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp.’s safety problems and BP PLC’s oil spill. But crisis-management experts say some companies compounded their woes by botching the initial public-relations response.

With legislators quick to call executives to account and a recession-battered public wary of big business, the result was a year full of corporate crises.

“In 2010, some of the most valued companies in the world had problems,” says Andrew Gilman, president and chief executive of CommCore Consulting.

Read the entire article at The Wall Street Journal.