NEW YORK, NY— Taking its cue from some of the major trends shaping the practice of public relations today, the Public Relations Society of America (PRSA) has engaged influential thought leaders in the fields of social technology, online behavior and crisis communications to deliver keynote addresses at the PRSA 2010 International Conference, Oct. 16–19, in Washington, D.C.

 The keynote speakers include: Charlene Li, co-author of the business bestseller, “Groundswell: Winning in a World Transformed by Social Technologies,” and founder of the Altimeter Group; Bill Tancer, author of the popular “Click: What Millions of People Are Doing Online and Why It Matters — Unexpected Insights for Business and Life”and general manager of global research for Experian Hitwise; and Bettina Luescher, chief spokesperson for the United Nations World Food Program. To read more, click here.

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