The Public Relations Society of America (PRSA) is accepting entries for the public relations profession’s most distinguished honor, the Silver Anvil Award. Following in the footsteps of the U.S. Air Force, Northern Illinois University and Little Caesar Enterprises, businesses and organizations have an opportunity to compete against the best by showcasing campaigns that have successfully addressed a contemporary issue with exemplary professional skill, imagination and resourcefulness.
The Silver Anvil, symbolizing the forging of public opinion, acknowledges the highest level of achievement, and is the established icon of the “best of the best” in public relations practices. Judges evaluate nominated campaigns for their strategic nature — assessing the research, planning, execution and evaluation components. Entries may qualify in any of 59 categories and subcategories.
Silver Anvil Award entries can be submitted online by the “early deadline,” Feb. 11, and save $75 off the entry fee. The final deadline for entries is Feb. 25. Entrants submitting campaigns for consideration should review the Silver Anvil Award Call for Entries guidelines. For questions about submitting an entry, contact John Gumbinger, of PRSA Special Events, at (212) 460-1438.
Silver Anvil Award finalists will be announced in early spring, and the winners will be announced at PRSA’s Silver Anvil Awards Ceremony, to be held at the Equitable Tower in New York City on June 9.
Tips for preparing entries are available online by searching previous entries or viewing video highlights of PRSA’s Professional Development workshop, “Anvil Thinking: The Route to Award-winning Work.” The video offers hints on submitting an attention-getting entry by reviewing the secrets of a successful entry, including using research to develop clear objectives, creating a winning strategy and providing clear benchmarks for evaluation.
Follow the Silver Anvil Award conversation on Twitter with the #prsanvil hashtag.