PRSA Takes Stance on Responsible Online Marcomms
Yesterday, I had the honor of representing PRSA in a special panel, hosted by the Word of Mouth Marketing Association (WOMMA), examining the impact of the Federal Trade Commission’s planned revisions to its “Dot Com Disclosure” guidelines. I say “honor” because the panel was co-hosted by Rich Cleland, assistant director of the FTC’s Division of Advertising and the Commission’s resident expert on online marketing practices.
PRSA was invited to provide further explanation of our recent commentary to the FTC because we have taken a lead in the public relations industry to advocate for transparent and responsible online communications between brands and consumers. In August, PRSA submitted comments to the FTC in which we advocated for greater clarity concerning online marketing and communications disclosure guidelines. We also requested an opportunity for PRSA and other industry associations and consumer-interest groups to have a voice in the ongoing process to modernize the Government’s digital disclosure guidelines.
Read the entire article at PRSAY.