– PRSA members will get discounted rate to attend conference

– PRSA will co-sponsor opening night ‘Advancing Diversity’ reception

NEW YORK, NY — For the second year in a row, the Public Relations Society of America (PRSA) is partnering with the Hispanic Public Relations Association (HPRA) and Hispanicize to become the association co-sponsor of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference.

PRSA, as part of its “Advancing Diversity” initiative, supports the conference’s goals of furthering multicultural communications and achieving greater diversity in the public relations profession.

“This conference has become the showcase event for the biggest and best that is happening in Hispanic public relations and social media,” said PRSA  Chair and CEO Rosanna Fiske, APR.  “This conference reflects PRSA’s values for supporting and showcasing diversity at its best.”

Through its partnership with Hispanicize, PRSA members are entitled to a discounted conference registration rate of $645, a $50 savings off the regular conference fee. PRSA members who are Accredited in Public Relations (APR) may also earn maintenance of accreditation points for attending conference sessions.

Co-presented by the Hispanic Public Relations Association, Hispanicize and the Hispanic PR Blog, the conference will feature more than 24 professional development opportunities, keynote presentations and panels focused on best practices in Hispanic public relations and social media, including sessions on marketing to next-generation Latinos and achieving and maintaining corporate diversity.

The conference schedule will feature a Who’s Who of the nation’s leading voices in Latino social media, blogging, public relations and diversity.

For more information on Hispanicize 2011, visit or contact or 305-321-5002. You also may subscribe to conference-related “Tweets”; the Twitter hash-tag for the conference is #HISPZ11.

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