The Public Relations Society of America (PRSA) honored its Orange County and Rochester Chapters with the PRSA 2010 Chapter Diversity Award at the PRSA Delegate Assembly Luncheon on Saturday, Oct. 16.

“2010 has been a great year for Diversity among the PRSA community,” said Sonia Sroka, chair of the PRSA Diversity Committee and SVP and Director of Hispanic marketing at Porter Novelli. “We are thrilled to honor the Orange County and Rochester Chapters for their commitments to driving outstanding diversity initiatives in their respective communities. Their accomplishments are a testament of the impact diversity makes on the bottom line.”

PRSA promotes educational outreach programs for its members and the public relations industry by using diversity as a smart business strategy to achieve and maintain a competitive edge in today’s diverse marketplace. The Chapter Diversity Award, sponsored by the PRSA Diversity Committee, is given to PRSA Chapters that embody and demonstrate key values in diversity, as well as succeeded in the following areas:

  • Initiated and maintained a successful diversity program in 2009.
  • Recruited or mentored members with interests and expertise in diversity.
  • Demonstrated a significant contribution toward diversity.
  • Showcased diversity as one of the top three strategic goals for the Chapter.

Each winning Chapter received a certificate of achievement, as well as a $250 award to be put toward the Chapters’ diversity efforts.