We spend a lot of time at PRSA thinking about member value and looking for ways to keep member satisfaction at its presently high level. One question that people occasionally ask me pertains to the value that our members receive from PRSA National, relative to the value that they receive from their local Chapters.
As the relationship between PRSA and its Chapters is cooperative, complementary and mutually beneficial, it’s sometimes difficult to know exactly where the value of National membership ends and the value of Chapter membership begins.
It’s a fair question — one that merits further exploration here. And perhaps the best way to answer this is by considering what our profession might look like without PRSA National.
Read the entire article at PRSAY.