Join PRSA Miami on Thursday, August 28th at 11:30 a.m. for our later summer lunch professional development program as we discuss Visual Storytelling in PR and Marketing – Instagram, Vine, Info graphics and more. You’ll hear case studies from industry leaders and how visuals in PR can impact a story.
David Henry is the Vice President of Content Marketing at NextWorks in New York City. With more than 15 years of marketing communications experience, including as a business owner, David helps develop solutions that add value and allow marketers to connect with their target audiences in a meaningful way. His background includes business development, building new teams, product development, and bringing solutions to challenging business problems.
David also brings extensive experience in utilizing video and video platforms to develop strategies that more effectively engage target audiences. All of those strategies are tied back to analytics and metrics that demonstrate ROI.
His background includes working with Fortune 500 companies, advertising, PR and marketing agencies. Companies/brands include: Coca-Cola, Janssen Pharmaceuticals, Diageo, Yoplait, Red Bull, Allianz Travel Insurance, Bank of America, Degree, Crest, P&G, Pfizer, Sanofi, Verizon, Verizon Wireless, J&J, McAfee, McDonald’s, Subway, and Honda.
He is a graduate of the University of Maryland, is one of the co-authors of “Hispanic Marketing & Public Relations”, has spoken at a number of conferences in the marketing and PR sectors and lives in New York. Feel free to connect with him on LinkedIn.
Aymee Zubizarreta is an award-winning integrated marketing communications professional who has successfully helped numerous brands with their national, General Market and US Hispanic PR, Corporate Communications, Marketing, Media Relations, Public Affairs and Social Media efforts.
Clients (past & present): American Automobile Association, Health Net of CA, State Farm Insurance & State Farm Bank, New York Life, Pulpo Media, Crave America Restaurant Group, Gymboree Play & Music, and Zyscovich Architects, to name a few.
LATEST BRANDED ENTERTAINMENT PROJECT NOW IN THE WORKS: Upscale Latina web series (www.MerrickPark.TV)
Aymee has been nationally recognized by numerous trade organizations and media entities as a subject matter expert in the field of US Hispanic PR, Marketing and Social Media. Her social media expertise was instrumental in helping State Farm Bank win the coveted 2012 PRSA Silver Anvil (Financial literacy campaign for Latinos in the US).
While her area of specialization is heavily aimed at reaching the Acculturated US Hispanics, Upscale Latinos, Latinas, iHispanics and Bicultural Millennials, Aymee began her PR career designing national scale PR campaigns directed towards the General Market and US Hispanic consumer.
Her hard work, persistence, and media-savvy has helped her client’s garner national media attention on shows like NBC’s Today Show, CBS Early Show, Good Morning America, ABC World News Report, CNN Headline News, CNN American Morning, CNN Espanol Radio & TV, Telemundo’s “Levantate”, Azteca America, and Univision’s “Despierta America” morning shows.
Susan Stipcianos began her career in television in 1992 at Univision Television Network as an associate producer and reporter for the Hispanic youth oriented entertainment variety magazine television show ‘Control’ and then moved on to a Music show of the same kind, ‘Onda Max’. She later became National Press and Publicity agent at Sony Music Latino. As 2002 rolled in she was invited to be the National Press and Publicity Director for Fonovisa Music. Susan was part of the internet movement, programming E-Ritmo’s two music channels and heading the publicity efforts for the first Latin music internet portal. She also headed up an independent level grass roots efforts for ESTOPA and Latin star Cristian Castro. In 2004 she became the Director of the Universal Music Latino’s national press, television and online internet department in Miami creating the promotional plans for artist such as Rakim and Ken-Y, Juanes, Paulina Rubio, Café Tacuba, Luis Fonsi and many more. In 2006 she went on to become the Public Relations Marketing Director to the up-scale publication Ocean Drive Español where she created the most sought after parties and marketing strategies for the coveted publication. She is a professional individual with many strong qualities and her passion for television, music, entertainment and Internet background along with her experiences and creativity allow her to perform a broad range of skills that are of incredible value in the public relations arena.