It’s hard to believe that 10 years have passed since PRSA last increased its annual membership dues. Back then, our “old” website was “new,” Marc Kasky was suing Nike, and “How the U.S. Army Public Affairs Commands Responded to the Pentagon Attack on 9-11” was the must-see session at the International Conference.

After holding the line for a decade with no increase in the cost of membership dues, and with annual operating costs now outpacing revenue growth, PRSA has reached a critical point financially.  It’s for this reason that PRSA’s Board of Directors engaged a Business Model Task Force to audit PRSA’s financial condition, and to make recommendations to the Board of Directors for ensuring PRSA’s financial health into the future.

Read the entire article at PRSAY.

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