Diversity Keynoter: PRSA CEO and Chair-Elect Rosanna Fiske, APR, will discuss her rise to the top of PR

–  Fiske will speak about her rise to the top of PRSA’s leadership as part of opening reception that will also reveal results of the national Hispanic PR Census

–  Corporate and agency human resource managers and other recruiters expected to attend the biggest assembly of Hispanic PR and social media professionals ever gathered at one time 

DALLAS, TX — Public Relations Society of America (PRSA) CEO and Chair-elect Rosanna Fiske, APR will headline the powerful diversity-focused agenda of the Hispanic PR & Social Media Marketing Conference with an opening night reception keynote about diversity in PR.

Fiske, the first Latina CEO of PRSA and also the first Hispanic president of the Miami chapter of PRSA, will deliver an inspiring, revealing speech titled The Context of Diversity in PR: A Latina’s Journey.”  Whenever you talk about Rosanna, you talk about trailblazer,” said Manny Ruiz, conference organizer and co-publisher of the Hispanic PR Blog.  “We are both proud and delighted to have a Latina PR leader of her stature deliver the inaugural speech of the conference at a reception appropriately focused on advancing diversity.  Our diversity focus underscores why corporate and marketing agency human resource directors need to come to Dallas.”

The opening reception/networking event is sponsored by national conference partner PRSA and is slated for 6:30 p.m. on Monday, May 10.  During the reception Ruiz and Hispanic Public Relations Association(HPRA) President Lourdes Rodriguez will also present the results of the national Hispanic PR Census sponsored by Latina-owned RL Public Relations

Co-presented by HPRA and the Hispanic PR Blog in partnership with PRSA, the conference features more than 24 professional development opportunities, keynote presentations and panels focused on best practices in Hispanic public relations and social media.

The diversity and multicultural-related events and sessions on the conference agenda include:

RL Public Relations is sponsoring the results of the Hispanic PR Census

 

–       “Advancing Diversity Opening Reception.”  The results of the Hispanic PR Census will be revealed on the evening of May 10.  The two-minute online survey attempts to account for every PR professional – Latino and non-Latino alike – who spends 30% or more of their time in Hispanic PR and/or social media work.  The survey can still be taken at www.tinyurl.com/HPRCensus.

–       A keynote address by William Whitman, Jr., Vice President of Communications for McDonald’s USA.  Whitman, Jr.’s will focus on why a multicultural approach is key to a winning strategy. 

–       “Diversity in America: A Moral and Strategic Imperative that Must and Can be Fixed.”  This session features Maria Dahl-Smith, Director of Communications and Development for Hispanic Initiatives of the Boy Scouts of America, Glenn Llopis, Chairman of the Center for Hispanic Leadership, Bernadette Morris, President/CEO of Black PR Wire and Sonshine Communications and Doris Aguirre of DCA Professional Search.  Armando Azarloza, President of The Axis Agency, will moderate this panel.

–       “Diversity Forum on How to Help Hispanic Media Cover Issue of Structural Racism.”  Presented by the Kellogg Foundation, this session features a panel with Clara Padilla, President of the National Association of Hispanic Publications (NAHP), Jim Estrada, Founder of Estrada Communications and a co-founder of HPRA and Sergio Salmeron, Director of Development for the Hispanic College Fund.  Robert Bard, Publisher of Latina Style Magazine, will moderate the forum.

The most updated version of the full conference schedule can be viewed at http://www.hispanicprconference.com/conference-agenda/schedule.

The conference is being sponsored by: the Public Relations Society of America (PRSA); the National Society of Hispanic MBAs (NSHMBA); Sony Electronics (Technology Partner); Southwest Airlines; McDonalds; Fleishman; The Axis Agency; Ketchum; VPE Public Relations; the Jeffrey Group; the W.K. Kellogg Foundation; RL Public Relations; TeleNoticias; PR Newswire; Comerica Bank; Cision; and the Dallas Conventions and Visitors Bureau.  Social media sponsors include the Zocalo Group (Conference Twitter sponsor) and Sensis (social media session sponsor). The conference’s lead media partner is Latino Leaders Magazine.  Other media partners include Black PR Wire, Latina Style Magazine and My Latino Voice.

For more information on the Hispanic PR & Social Marketing Conference, visit www.hispanicprconference.com or contact show director, Ray Bianchi, at info@hispanicprblog.com or 305-321-5002. You also may subscribe to conference-related “Tweets”; the Twitter hash-tag for the conference is #HPRConf.