Promoted Tweets Pleasing Moms?
Along with a number of brands, I am participating in the Twitter Promoted Tweets beta test with one of my clients. We’re reaching out to moms in a whole new way and learning as we go along, as we always do, from savvy moms.
Promoted Tweets, in case you haven’t heard, is Twitter’s answer to “how do we make money on this thing,” a common tech start-up question. For the marketer, Promoted Tweets is, to some extent, “how do we do this thing?” You see, Promoted Tweets is perhaps the first online advertising platform that really requires a brand to have a very thorough understanding of how to be social. Read More »