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  1. Hispanic/Multicultural PR Case Studies
  2. Product Recommendations Remain Low on Social Networks
Hispanic PR Blog

30 Mar, 2011 0 Hispanic/Multicultural PR Case Studies 0 Hispanic social media

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Product Recommendations Remain Low on Social Networks
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Old-fashioned conversation still fosters the most word-of-mouth

Social media is known as a venue for brand discussions, but social sites, and digital in general, are still not the first choice for shoppers talking brands.

A December 2010 survey by loyalty marketing researcher COLLOQUY found that several more traditional methods of discussion came out far ahead of social networking when consumers were asked how they share information about products and services. Face-to-face conversation was the No. 1 channel, even among young adults. Read More »

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Recent Posts

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