As part of its long-standing partnership with La Liga Contra el Cáncer (League Against Cancer), Procter & Gamble (NYSE: PG) has teamed up with interior designer and correspondent on ABC’s “The Chew” Evette Rios to design a relaxation room for cancer patients at the Miami-based Center.
La Liga Contra el Cáncer is a non-profit organization comprised of more than 350 Florida physicians who volunteer their services to provide low to no-cost treatments and services to cancer patients, primarily Hispanics, with no financial resources or health insurance.
Rios, the only Latina featured on a national daytime talk show, was tapped by P&G to transform an existing waiting room at the Center into a tranquil, relaxation lounge where cancer patients could rest and relax before and after treatments. She will unveil the newly renovated space to La Liga staff and patients at a private luncheon starting at 1 p.m. on Friday, April 19th.
Dubbed the “Mobile Martha Stewart” by Latina magazine, Rios’ dramatic room makeovers have been featured on the “Rachael Ray Show” as well as HGTV and TLC networks.
Since it opened its doors more than 35 years ago, La Liga has provided nearly 50,000 uninsured men, women and children with world-class medical treatments and support services. P&G has been one of La Liga’s key partners, contributing more than $4 million to the organization throughout its 20 year partnership.
The P&G sponsored room makeover follows the company’s presenting sponsorship of Hispanicize 2013, the annual Miami-based Latino trends event where it announced a donation of more than $200,000 in P&G product to two Miami Hispanic charities, La Liga Contra el Cáncer and the League of United Latin American Citizens (LULAC)- Miami. The product donations will be used to provide needed goods and support to Miami-based residents served by the two organizations.