5 ways to make your press release pop
Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards.
In the same way a reporter might only give a press release a five-second glance, billboards must communicate their entire message in the same amount of time.
Though not traditional PR, in order to communicate effectively, billboards should follow the same five-second rule. Here’s how to apply those rules to your next press release:
Read the entire article at PR Daily.