Recently I went on a little road trip—about a thousand miles—and was amazed by the number of completely ineffective billboards.

In the same way a reporter might only give a press release a five-second glance, billboards must communicate their entire message in the same amount of time.

Though not traditional PR, in order to communicate effectively, billboards should follow the same five-second rule. Here’s how to apply those rules to your next press release:

Read the entire article at PR Daily.

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