Sergio Alcocer, president and chief creative officer of LatinWorks, is leaving the Austin-based U.S. Hispanic agency at the end of this week after more than 16 years. Mr. Alcocer, one of the best-known Hispanic creatives, has been a major force behind making LatinWorks one of the biggest and most creative agencies in the Hispanic market. “It’s been wonderful, wonderful, wonderful, but I think it’s time for me to venture into other things,” said Mr. Alcocer. He said he’ll take the next couple months off and then finalize plans for his next move in early 2016. “100% the ad industry is my passion. These are exciting times to be in advertising.”
Mr. Alcocer joined LatinWorks in 1999, shortly after co-founders Manny Flores and Alejandro Ruelas, the agency’s CEO and CMO, started LatinWorks in a basement in St. Louis, Missouri, the city where both had worked on the client side at Anheuser-Busch. The agency is minority owned by Omnicom Group.
Continue reading on AdAge…