Reporter Kimberly Maul talks with Olga Romero, bilingual communications specialist for Southwest Airlines, about the company’s participation in the Hispanic PR Conference, its outreach to the Hispanic community, and how the Continental-United merger may affect Southwest and its communications.
One thought on “PR Week interviews Olga Romero, Hispanic spokesperson for Southwest Airlines”
Great video. Southwest Air’s Hispanic Heritage Month posters were great and the postcards (in the mag) were a good touch.
If you see this Olga, I’ll be sure to contact you!