Typically, a communications campaign is only as good as its plan.

Like any other avenue, a public relations road map should be reviewed not only with overall business goals in mind, but also with an eye toward opportunities and obstacles specific to PR.

Here’s a checklist based on the most frequently overlooked or underrepresented elements. To fully evaluate your plan, ask yourself—or your PR team—the following questions.

Get the checklist at PR Daily.

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