The month-long celebration includes interactive activities on Twitter, contest giveaways and a webinar

PR Newswire has announced its calendar of events and initiatives in honor of Hispanic Heritage Month, aimed at providing marketers and bloggers informative content and tools  to maximize online engagement with Latino audiences.

“PR Newswire offers a suite of services that target the influential Hispanic market and seeks to continually engage with this audience through innovative products and relevant content,” said Dalia Paratore, director, Multicultural Products and Services, PR Newswire. “For this year’s Hispanic Heritage Month, in addition to offering a discount on our Hispanic services, we decided to kick it up a bit, encourage audience participation and develop exciting educational initiatives.”

Starting today, @prnhispanic followers can enter for a chance to win a complimentary registration (a $425 value) to next week’s Ninth Annual Hispanic Television Summit in New York City.  To participate, @prnhispanic followers must tweet about a Hispanic TV personality that they think best represents the Latinos of today and include the Twitter hash tag #prnHHM.  The winner will be chosen randomly on Monday, September 19th and announced via @prnhispanic.

Later in the month, PR Newswire will be sponsoring a Twitter party  to discuss best practices for effective blogging and complimentary services available to support successful online communication.  Three participants will be chosen to receive a complimentary Times Square photo distribution (a $525 value) where a photo is displayed on the 7,400 square foot digital Reuters Sign.

Throughout the entire month, in order to showcase top Hispanic blogs for marketers while also providing best blogger outreach practices, PR Newswire’s Blogger Relations Manager, Thomas Hynes, will select five Latino blogs of interest and influence to review and post on PR Newswire’s ProfNet Connect and Beyond PR blog.

The celebration of Hispanic Heritage Month culminates on October 19th with a free, one hour webinar entitled “Marketers as Publishers:  How to Leverage Online Tools to Engage Latinos.” Participants will gain actionable best practice tips and hear case studies that could help enhance their Latino integrated communications campaign.  Two webinar registrants will be selected at random to receive a complimentary annual subscription to Hispanic MEDIABase, the largest and most accurate web-based U.S. Hispanic media database.   Webinar registration information will be coming soon.

In order to help guide marketers and communication professionals on how to successfully engage with Latino audiences, PR Newswire regularly produces content and encourages readers to explore recent white papers including, “Press Releases: Transforming Announcements into Engagement,” and “Content: Marketing ‘Currency’ that Accelerates Performance,” in addition to the brand new eBook, “Unlocking Social Media for PR.”

For more information on PR Newswire’s Hispanic Heritage Month initiatives, please email

*Winner/s may not transfer tickets to any pre-registered individual nor redeem for cash value.

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