Manny Santos - PR Newswire's Director of MultiVu Latino

PR Newswire has been named the official wire partner of Hispanicize 2012to be held from April 10-13, 2012, at the J.W. Marriott Marquis in Miami, Florida.

Now in its third year, Hispanicize is designed to bring together brands, media, marketers, celebrities, filmmakers, innovators and bloggers in a unique, creative environment to network, share ideas and gain best practices to engage with their Latino audiences.  The conference is also a launch pad for creative endeavors, new products, technologies, marketing campaigns and more.

“This year’s event is jam packed with more than 85 activities that feature Latino celebrities, cultural influencers, bloggers and more,” said Manny Ruiz, creative director and organizer of Hispanicize 2012.  “We’re excited to have PR Newswire on board.   Their participation and visibility at this national event will help inform attendees and participating companies about the suite of communication services they can offer whether a company is preparing for a product launch or promotion of a new film.”

Hispanicize 2012 will include a variety of informative sessions covering advertising, blogging, PR, social media and search.  PR Newswire’s Director of MultiVu Latino, Manny Santos, will be a featured speaker in the session “Is Your Brand Ready to Engage Latinos Online?,”  taking place at 12:30 ET on Tuesday, April 10th.  The session will explore the key elements of a successful social media strategy, discuss how to generate sustained engagement with your audience, and the use of traditional media, multimedia and branded content as part of a holistic approach to marketing communications.

“Communicators are constantly rethinking their marketing and PR strategies to keep up with changing technologies, industry trends and diverse audience needs,” said Manny Santos, director, MultiVu Latino, PR Newswire.  “PR Newswire, too, is continually enhancing services and developing new products to help meet these needs.  Hispanicize provides an opportune setting to connect with hundreds of innovators, marketers and industry influencers to share new ideas and discuss emerging strategies.”

PR Newswire’s MultiVu Latino division offers a suite of multimedia distribution, broadcast production and reporting services tailored for Latino audiences.  To learn more, click here.

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