The B2B technology sector is rapidly growing and becoming more globally interconnected with each passing year. Engaging the right audiences in this crowded industry is critical for brands hoping to stay relevant and increase visibility among new audiences.

In support of this quickly evolving business sector, PR Newswire is a Gold sponsor of eMerge Americas in Miami, Florida, April 18-19. The event showcases startups, cutting edge innovation and the latest trends in technology as brands and thought leaders convene to connect and learn about the developments driving growth in the industry.

“eMerge Americas is a truly global event that was founded in Miami,” stated Jamie LaJoie, Vice President of Sales at PR Newswire. “This event showcases the best of the global tech scene, and we are excited for the opportunity to support this growing sector through PR Newswire’s sponsorship of the event.”

eMerge Americas aims to connect industry and government leaders and acts as a platform for B2B technology advancement, a forum for idea exchange, and a launch pad for innovation connecting LATAM, North America, and Europe.

Opportunities to earn attention for a brand abound, but they don’t necessarily look like earned media hits of yore. Download PR Newswire’s white paper Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand to learn how to reassess your brand’s content, expand your definition of newsworthiness and map out a multichannel distribution plan to ensure the messaging you develop is seen.

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