The expected selection of Porter Novelli comes on the heels of a series of reviews the marketer has held, including the LG Display pitch and a pitch for the LG Electronics business.
The mobile win is a step in the right direction for Porter Novelli after a tough year. The firm, smaller than siblings Fleishman-Hillard and Ketchum, has cut a number of positions and lost a raft of senior-level talent in the past several months. In October, 20-year client Gillette dealt the shop a blow when it announced it was moving its account to Ketchum. A few months later, former President Julie Winskie departed after 25 years.
Read the entire article at Ad Age.