The finalists are in for the sixth-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical industry’s most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing the best the industry has to offer.
“We are proud to announce that we received our biggest response yet to our call to entries with double the number of submissions we received last year,” says Anna Stashower, CEO and Publisher of PM360. “Our judges had a difficult time narrowing the field down to just a select group of finalists.”
The award finalists are selected by the PM360 editorial board, which is comprised of some of the most forward-thinking leaders in their respective fields.
“This year’s finalists have proven that the industry is up for the challenge of adapting to the changing healthcare environment by delivering real solutions to change outcomes,” adds Stashower. “All of the obstacles they faced this year have only sharpened their skills—and we are privileged to honor their achievements.”
To reach the finalist phase, companies must show achievement in various areas including innovation, talent development and social responsibility.
There are five finalists in the “Multi-cultural Campaign” category, among them the Hypertension U.S. Hispanic campaign, and Sabado Gigante’s Ritmo y Dieta.
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