Sheets™ Brand Energy Strips has launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish.
Along with the new advertising campaign, Pitbull unveiled his own commercial (above) which he developed as part of the brand’s national Facebook competition to find the next national Sheets commercial. Fans have been invited to submit their own commercials through Sheets’ Facebook Page. The winning commercial will have their spot aired on national television and in movie theaters in 2012.
Pitbull and his team are at the forefront of the brand’s entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide.