ImpreMedia is launching a multi-year educational campaign entitled “Piensa Digital”/”Think Digital.” The initiative combines a series of grassroots events, education initiatives and multiplatform content all designed to educate and empower the Hispanic community.
“Providing our audience with a customized, practical and innovative education series ensures that our audience is equipped with the technology tools they need in this modern age. ImpreMedia is committed to their success by empowering them to Think Digital.”
“Technology has the power to inform, connect and empower individuals,” said Monica Lozano, CEO of impreMedia. “Providing our audience with a customized, practical and innovative education series ensures that our audience is equipped with the technology tools they need in this modern age. ImpreMedia is committed to their success by empowering them to Think Digital.”
The U.S. Hispanic population as of 2009 was 48.4 million according to the U.S. Census Bureau. Although 60% of them are active online and that number is growing, recent news articles and research confirms that segments of the Hispanic population are lagging in adapting to the digital culture. The digital age of communication is vastly changing and impreMedia wants to leverage its trusted brands and connections to be an agent of technological advancement for Hispanics.
Piensa Digital / Think Digital will cover the many facets of digital tools including: basic computer skills, email, online banking, e-commerce, health, education, lifestyle, and social media among other topics. The campaign will run in five cities across the country: Los Angeles, New York, Chicago, Houston and San Francisco, all specifically designed to offer tiered learning experiences at beginner, intermediate, and advanced levels. Upon completion of the digital learning experience, participants will get the opportunity to participate in various promotional initiatives for a chance to win personal computers, electronic devices and other digital products provided by our sponsorship partners, Hewlett-Packard, Staples, Inc., and La Curacao (Adir International, LLC).