(from left to right) Jose Barbosa, Senior Scientist, PepsiCo; Ronald Quintero, Director of Strategy Global Procurement PepsiCo; Tim Russell, Director of Public Relations and Community Affairs, PepsiCo; Janet Murguia, President, NCLR; Jaime Montemayor, SVP and CIO, Frito-Lay North America; Jorge Pasencia, Board Chair, NCLR; Lance Alvarez, Business Development Manager, Frito Lay. PepsiCo executives and members of Adelante, the company’s Hispanic Employee Resource Group (ERG), flank NCLR President Jane Murguia and newly appointed NCLR Chair Jorge Plascencia. Adelante helps drive Hispanic inclusion within PepsiCo, a key priority for its Latino initiative, La Promesa de PepsiCo, and recently received the Latina Style ERG of the Year Award for its continued commitment to increasing sales and enhancing the talent pipeline at PepsiCo. Tim Russell, Director of Public Relations at PepsiCo, with the PepsiCo team at the 2012 LULAC National Convention and Exhibition booth. This year, PepsiCo invited all the LULAC attendees to participate in the ScanVenger Hunt for the option to win amazing prizes Lupe De la Cruz, Senior Director Government Affairs, PepsiCo, spoke during the LULAC Women’s Luncheon recognizing the contributions made by Latinas to the U.S., and applauding the achievements of the of the women selected for induction to the LULAC Women’s Hall of Fame. His remarks touched upon his company’s commitment to Hispanics through La Promesa de PepsiCo, a corporate initiative focused on supporting Hispanic education and promoting healthy and active lifestyles for Latinos and their families. “From our LULAC scholarship contributions to our sponsorship of LULAC’s Latinos Living Healthy program, we want to help you fulfill your mission of advancing the economic condition, educational attainment, health and civil rights of the Hispanic population,” he said. Jaime Montemayor, SVP and CIO, Frito-Lay North America, participated as a speaker in the NCLR National Affiliate Luncheon during the 2012 NCLR Annual Conference. Montemayor spoke about La Promesa de PepsiCo and the company's contributions to the advancement of education and leadership within Latino communities across the nation. As part of La Promesa de PepsiCo, the company participated as a sponsor at the 2012 NCLR Annual Conference and National Latino Family Expo, held in Las Vegas. Post navigation PRSA and Hispanicize Digital to spotlight best practices and bloggers on national Latino Social Media Insights Tour NHMC Latino MediaCon Expo Set To Bring Latino Entertainment Fans Together on July 21st in Pasadena, Calif.