Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)Roundtable panelists from l to r: Jorge Ortega (The Jeffrey Group), Carlos Cardona (Newlink Communications), Natalie Boden (BodenPR), Esther Novak (VanguardComm) and Manny Ruiz (PR Newswire/Hispanic PR Blog)