Marie Quintana, senior vice president, multicultural sales, for PepsiCo comments on the Hispanic Marketing during the 2011 Hispanic Retail 360 Summit. Quintana says retailers need to understand that the Hispanic market is “no longer a niche market. It is truly a mainstream market now. Understanding the Hispanic market is what our retailers have to do and companies like PepsiCo are really in a position to help them get closer to that consumer.

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