Pepsi is targeting a somewhat overlooked demographic—African-American moms—with a digital community where such consumers will be asked to share personal and inspirational thoughts.
The effort, promoted across various media with the tagline “We inspire,” will serve as the cornerstone of Pepsi’s African-American marketing outreach for 2010. Pepsi is aiming to build buzz for Pepsiweinspire.com via Facebook and print ads, in Essence and Black Enterprise, featuring actress Taraji P. Henson reflecting on the love she has for her mother. To read the full story from Brandweek click here.