Immersion Is Key To Digital Savvy Says Pepsi

Pepsi LogoA just-released study from Atlanta-based customer-experience company Empathica says 60% of consumers now follow a brand via social media like Facebook or Twitter. The survey of 15,000 Americans and Canadians showed that people are “very willing” to follow brands, although most reported doing so in order to find coupons or deals. One in three recently followed through with a recommendation made via social platforms. Read More »