Genevieve Varela Jenkins has joined Alma as vice president of digital, focused on integrating digital media into the agency’s creative process. Until recently, Varela was vice president of digital at Fleishman-Hillard, handling on social business strategies for clients including Procter & Gamble, Philips, McCormick Spices, AT&T, Merck and Bayer Corporation. Before that, she was creative services director for The Jeffrey Group.

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