It’s time to set your DVRs this weekend for the can’t miss PBS special ” The New Mad Men” part of the America by the Numbers series featuring Maria Hinojosa. The special will focus on the Hispanic influence in the advertising and marketing industry. With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market. This episode will also feature Lizette Williams, Multicultural Marketing Leader, Kimberly-Clark Corporation
Airdate on WORLD: Nov 20, 2014
Airdate on PBS Weekend: Nov 22, 2014