PADRES Contra El Cáncer (PADRES), one of the fastest rising organizations serving Latino families nationwide, has been selected as the non-profit entity that will be the focus of the “El Buen Pitch” national competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.
Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 4. More information is available at http://www.hispanicizeevent.com/el-buen-pitch.html.
“El Buen Pitch will provide a major public service to PADRES Contra El Cáncer, which is on the cusp of expanding to serve more Latino families while also spotlighting the incredible talents and creativity of the agencies that work in the Hispanic market,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.
PADRES Contra El Cáncer began its mission more than 27 years ago to support the needs of the Latino pediatric cancer community who have a higher risk of medical problems due to a series of complex factors, including language barriers, socio-economic challenges and limited access to community programs. PADRES has been able to bridge these gaps and provide educational, economic and quality of life programs and services not only to the Latino community but to all families who have a child battling cancer. With the support of its National Spokesperson, Eva Longoria, PADRES has been able to create awareness about the organization and the importance to provide support to families who are in need today.
“We are extremely grateful and excited to be part of Hispanicize 2013 and El Buen Pitch,” said Elvia Barboa, PADRES CEO. “Hispanicize has given non-profit organizations an opportunity to participate in this great event and has created a platform to create awareness about their cause.”
HOW IT WORKS
Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.
A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of a panel of judges including three senior Hispanic brand marketing executives from Fortune 500 companies, the chief executive of PADRES Contra el Cáncer and an audience of peers that also will cast their vote for the winning agency. In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.
As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.
The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.