Ethnicity still draws the attention of marketers, particularly those trying to sell products to the growing ranks of Hispanic consumers who represent almost one-sixth of the U.S. population.
Acculturation has made the food buying habits of Latinos more like those of other U.S. consumers, according to a new report by research publisher Packaged Facts. Latino shoppers have been adopting packaged foods while shifting away from fresh produce and meat, says Daniel Granderson, an analyst at Packaged Facts.