Pablo Buffagni, one of the most innovative creatives in the U.S. Hispanic market, is jumping to independent Latino shop Grupo Gallegos as chief creative officer from Conill, Saatchi & Saatchi‘s Hispanic agency, where he held the same job.
Hiring Mr. Buffagni, also an early leader in integrating digital throughout Conill’s work, could be a game-changing move for Grupo Gallegos, which already has a high creative profile. With about 85 staffers, it is the 11th-largest Hispanic agency, with revenue of $14.5 million in 2010, according to Ad Age’s Hispanic Fact Pack. The agency’s biggest clients are Comcast, Target and the California Milk Processor Board.
Read the entire article at AdAge.