Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality third-party content.
The addition of paid recommendations opens up a new revenue stream for Univision, while adding additional page views that enable them to significantly grow their advertising business. Powered by Outbrain’s proprietary algorithms, the links to recommended reading will be featured alongside Univision’s editorial content. By pursuing a native monetization strategy that complements its overall editorial mission, Univision is able to generate revenue without interrupting readers or sacrificing the user experience.
“We are furthering this partnership given the successes we’ve already experienced using Outbrain’s content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers,” said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. “Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content.”
Outbrain’s Vice President of Hispanic Markets, Erik Cima (pictured), commented, “With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic. Not only are we proud to work with such a forward-thinking publisher, but Univision’s massive penetration among U.S. Hispanics significantly boosts our footprint in this market.” Cima is a veteran sales and marketing executive who was recently brought on to drive Outbrain’s publisher and brand business across the U.S. Hispanic and Latin America markets.
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