Our Kids of Miami Dade and Monroe, Florida’s largest community-based care organization for foster care and adoption services, has selected Balsera Communications to lead its public relations and digital communications efforts. The agency is tasked with raising awareness of foster care and adoption opportunities in the community, supporting strategic alliances, promoting events, managing crisis communications, and designing and executing the digital strategy.

“Our Kids serves the most vulnerable children of Miami-Dade and Monroe and the active participation of the community in these efforts is imperative to our success,” said Our Kids External Affairs Manager Kadie Black. “Balsera Communication’s deep and longstanding ties with South Florida community leaders and influencers, combined with its creative approach to community engagement and ability to effectively utilize multiple media platforms made them the best choice for our communications needs.”

Throughout 2014, Balsera Communications will work to enhance the organization’s involvement with large and small business owners in an effort to increase community awareness of fostering opportunities, to launch parent recruitment efforts, grow its volunteer base and increase levels of donations.

Additionally, the agency will drive the communications efforts for Our Kids’ marquee events such as the annual graduation day, the “Heroes for Our Kids” event honoring outstanding foster and adoption parents, and the National Adoption Day celebration — one of the largest in the country.

About Balsera Communications

Balsera Communications is an award-winning, boutique public affairs and public relations boutique agency with expertise in U.S. Hispanic issues and messaging. Its team of expertsprovides full-service strategic communications to clients in the U.S. and around the world who are targeting the fast growing and dynamic U.S. Hispanic market. Their clients hail from a broad range of industries including Fortune 100 companies, non-profits, elected officials and government entities. Balsera Communications is based in Miami, Florida.

About Our Kids of Miami-Dade/Monroe, Inc.

Our Kids of Miami-Dade/Monroe, Inc. is a nonprofit organization created in response to the need for local control and leadership of the privatized child welfare system in Florida. Its goal is to create safe havens for children and families through adoption and foster care.

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