HOLLYWOOD, CA — Oscar Nominated Actor Edward James Olmos, one of the nation’s most admired Latinos in Hollywood and one of the best known advocates for education, will headline the stellar cast of keynoters speaking at Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, April 6-8.

Olmos, who in addition to being nominated for an Academy Award for “Stand and Deliver” was most recently Adm. William Adama in the just concluded “Battlestar Galactica” series, will deliver the breakfast keynote address of Friday, April 8.

Joining Olmos as keynoters are:

  • Javier Farfan, Director of Cultural Marketing for Pepsico.  Farfan will open the conference with a breakfast keynote on April 7.
  • Rosanna Fiske, CEO/Chair of the 20,000-member Public Relations Society of America (PRSA), will provide the lunch keynote of April 7 sponsored by the Walt Disney Company.  Fiske is the first Latina ever elected Chair of PRSA.
  • Rick Wion, Social Media Director for McDonald’s Corporation, will keynote the lunch of April 8.
  • Returning for this year’s comedy routine titled “Latino Bloggers and Weird PR People” will be renowned comedian/screenwriter Rick Najera.  Najera will share his comic madness during the dinner reception of April 7.
Rosanna Fiske

L.A.’s signature hotspot The Conga Room at L.A. Live will host the official After Party of Hispanicize 2011, a Hollywood affair co-sponsored by Buick/OnStar.  Buick will be driving many of the conference attendees to what promises to be an incredible party/networking event.  The after party DJ will be the multi-talented Rikki Rincon of the Dallas-based R2Latino and The Global Café.

Co-presented by the Hispanic Public Relations Association (HPRA), Hispanicize and the Hispanic PR Blog in partnership with the Public Relations Society of America

(PRSA), the conference now features more than 33 professional development opportunities and more than 80 speakers focused on Latino social media, blogging, PR best practices and diversity.

The most updated version of the conference schedule can be viewed at http://www.hispanicizeconference.com/content/Conference-Schedule-Mar-14-2011.pdf.

Javier Farfan






The Walt Disney Company, Disney Parks and Buick/OnStar are platinum sponsors of the conference.  The Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  The Technology sponsor is the Ford Motor Company.  The Electronics partner of the conference is Sony.  For the second year in a row the official airline partner of the conference is Southwest Airlines.  Other sponsors include Walmart, Clorox, Sprint, Kolcraft, Lowe’s, McDonald’s, Que Rica Vida (General Mills), UnitedHealthcare, VPE Public Relations, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, RL Public Relations, Stone Crossing Solutions, the California Milk Processing Board, the Metropolitan Transit Authority of Los Angeles and Survey.com.

Rick Wion

Conference media partners are Adweek, Brandweek, Latino Leaders Magazine, Latin Heat, Hispanic Market Weekly, My Latino Voice and Latin Vision.  Organization partners include the Word of Mouth Marketing Association (WOMMA), National Association of Hispanic Publications (NAHP) and Latinos in Science and Technology Association (LISTA).

Conference sponsorship information is available by contacting info@hispanicize.com.  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit www.Twitter.com/Hispanicize.  You may follow all the latest Latino social media headlines and conference news at the Facebook fan page, www.facebook.com/hispanicize.


Talented comedian and Hollywood producer/playwright Rick Najera will bring some comedic relief to the conference

The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace @sfwallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero @josepinero (Microsoft / Xbox); Octavio Navarro @octavionavarro (Ford Motor Co.); Cristina Alfaro @crisalfer ( McDonald’s); Russell Bennett @rbnt (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero @olga007 (Southwest Airlines); Hector Galvan, @LatinoLowrider1 (Sprint Nextel); Clara Carrier @rmhc (Ronald McDonald House Charities);

Lourdes Rodriguez @Lourdes_Rod (Hispanic Public Relations Association – LA and VPE); David Henry @TeleNoticias (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer @FHHispania (Fleishman Hillard); Jose Villa @jrvilla (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste @VPEPR (VPE Public Relations); Cristy Clavijo-Kish @LatinoMarketing (PR Newswire); Armando Azarloza @360culture (The Axis Agency); Romina Bongiovanni @rominabon (Edelman Multicultural); Zandra Zuno @ZandraZuno (GolinHarris Confianza); Manny Ruiz @papiblogger (Hispanicize/PapiBlogger); Rory Lassanske @mcontemporanea (Mamá Contemporánea); Jennifer Hutcheson @mami2mommy (Mami2Mommy); Joscelyn Ramos @JoscelynRC (Mami of Multiples); Rosa Alonso @mylatinovoice (My Latino Voice); and Lance Rios @beinglatino (Being Latino Facebook Fan Page).

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.

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Hispanic Public Relations Association

John Echeveste
626-403-3200, ext. 212
email: john@vpepr.com

Hispanic PR Blog
Angela Sustaita-Ruiz
tel: 305.321.5002

Source: Hispanic Public Relations Association


One thought on “Oscar Nominated Actor Edward James Olmos Headlines Stellar Cast of Hispanicize 2011 Keynoters and Entertainers”
  1. Second, after speaking to some schools you should attend some seminars that are being held at the schools to get a feel for the teaching styles and curriculum. When choosing a school, the size of the class is very important. The larger the class the less hands on practice you will have. However, classes that are too small will not provide you with more examples or ideas.

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