OrthoNOW™ Orthopedic Urgent Care Center and Ft. Lauderdale-based Latin2Latin Marketing + Communications (L2L) were honored with the SILVER award for Best Multicultural Campaign of the Year by DTC Perspectives (DTC), the leading conference, training and publishing company for direct-to-consumer marketing.

The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW Urgent Orthopedic Care Center (www.orthonowcare.com), a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries. Via a comprehensive zip code level targeted campaign including television, print, online, community events and public relations featuring subject matter expert appearances by the center’s Chief Medical Officer, Dr. Alejandro Badia, a world renowned Orthopedic surgeon, the center has become a fixture in the community and has increased patient census by 40% since the launch of the campaign.

“We, in tandem with our client partner OrthoNOW are deeply honored by this award, as it recognizes the power of geo-marketing to drive awareness and traffic for entrepreneurial businesses in Latino communities,” says Nilda Velez, VP Account Services at L2L.  The plan now serves as a blueprint for the OrthoNOW franchise – the first of its kind and an Entrepreneur Magazine’s top 2014 franchise–by providing the roadmap for interested franchisees,” concluded Velez.

The campaign included a dedicated website in both Spanish and English, zip code targeted, print, social media, community events and was supported by a public relations campaign which included local and national media outreach, garnering more than 113M impressions with a value of over $70K.

“The partnership with L2L has allowed us, as a small business, to effectively and efficiently grow our business,” says Dr. Alejandro Badia, Chief Medical Officer at OrthoNOW. “Right from the onset, they put their expertise and relationships to work for us with a drive and enthusiasm that is refreshing,” concluded Dr. Badia.

The recognition was given to the agency during the Hospital Marketing Conference Award Dinner at the Sheraton Inner Harbor Hotel in Baltimore, MD, which showcased and honored winners across nine categories. The award acknowledges the Hispanic public relations and promotions campaign created and executed by L2L during the last half of 2013 and the first half of 2014 for OrthoNOW.

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