On the heels of winning Silver for Best Multicultural Hospital Marketing Campaign of the Year, OrthoNOW® Urgent Orthopedic Care Center and Latin2Latin Marketing + Communications (L2L) received Bronze for Best Multicultural Hospital Campaign by DTC Perspectives, the leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. The announcement was made during its Third Annual Multicultural Health (MCH) National Conference in Atlanta. The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW® Immediate Orthopedic Care Center, a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries.
“We are humbled by this additional recognition of the work on behalf of client partner OrthoNOW® and we proudly accept on behalf of not only the OrthoNOW® team but also for all of the of the varied agency and vendor partners that contribute tirelessly to the business each day,” says Nilda Velez, VP, Account Services and Operations of Latin2Latin Marketing. “The work we’re all doing is providing the blueprint for the growth of the OrthoNOW® franchise, which is slated to open its first location in Weston, Florida in November and another 5 in South Florida before the year’s end.”
“We are an orthopedic group practice that is a fully integrated healthcare network: from injury to treatment to recovery,” said Dr. Alejandro Badia, CEO & Chief Medical Officer at OrthoNOW® Doral. “We count on L2L and our other marketing partners to communicate our value proposition while educating the community so that they have the information they need to make informed health care decisions,” concluded Badia.
The recognition was given to the agency during the Third Annual Multicultural Health (MCH) National Conference in Atlanta and winners were narrowed from over 140 finalists in 16 advertising award categories.