Online Publishers Turn To Facebook
|by Lee Vann|
In my previous post I challenged marketers to engage with Hispanics through social media. Since that time, many marketers have done just that, but what is most interesting to me is how Hispanic online publishers have suddenly planted flags on Facebook.
If you can’t beat them, join them
According to comScore Media Metrics, Facebook is now the fourth-most-popular website among Hispanics and growing. Facebook reaches close to 10.55 million Hispanics per month, nearly 45% of all online Hispanics. This massive Hispanic audience coupled with Facebook’s free social media platform represents the best place to build a community of online Hispanics. Instead of building and maintaining social networks of their own, it seems that Hispanic publishers have figured out that it makes more sense to build communities on Facebook.