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  1. Hispanic Social Media Insights
  2. Study: Fewer than 2 percent of online orders came from social networks
Hispanic PR Blog

29 Apr, 2011 0 Hispanic Social Media Insights 0 Social Media Research

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Study: Fewer than 2 percent of online orders came from social networks
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Companies that think social media engagement is the key to increasing online retail purchases may want to reconsider.

A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network.

Email marketing and search advertising, meanwhile, proved to be more effective in driving sales.

Read the entire article at PR Daily.

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